Face to face with drink-driving consequences

Prepare to be spooked. London's Department for Transport's THINK! campaign has released a new clip that aims to scare the crap out of potential offenders… and it works. The video entitled #PubLooShocker features 'unsuspecting' drinkers going to the bathroom in a bar. As they wash their hands, a bloody head is propelled into the back of the mirror, bringing the drinkers face to face with a very haunting image… an image one might be confronted with if someone came through windscreen. Check it out below.

A smarter use for smarter billboards

These IBM billboards are not billboards at all. Rather, they become part of the environment… ads that garner our attention by being useful as we go about our day. Created to promote IBM's Smarter Cities initiative, these billboards can be used as a shelter from the rain, a bench or a ramp. "We were looking for an idea that reached regular citizens as well as city leaders," says Susan Westre, the Executive Creative Director at IBM. "That's how outdoor became the medium."