In light of the recent New York City Marathon, ASICS launched a pretty fun campaign to help get people in the running spirit. Found in New York's Columbus Circle subway station, 'Run With Ryan' challenged the public to run as fast as Ryan Hall, a champion marathon runner, who was depicted on a massive video wall. While the challenge was just a snippet of a marathon distance (the video wall spanned 60 feet), plenty of people had the opportunity to see how they fared in Hall's position – and appreciate the athleticism of the pro's!
The 'Run With Ryan' installment, conceived by ad agency Vitro, saw few participants keep up with Hall's 6-foot-10 stride. Even Hall himself had trouble facing his virtual self that day – he turned up to challenge his own pace alongside the other participants, who got a real kick out of his presence.
The Green Room Verdict: It's a super fun way for people to feel part of the Marathon spirit, while also creating a connection with (and generating appreciation for) professional marathon runners. We can see how this idea could be manipulated in a similar manner for a multitude of sports, such as during the Olympics – it could be fun to attempt the lunge of the gold medalist in that year's long jump competition.
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