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Lego comes to life



Although still at conceptual stage, check out this slick presentation for Brain Bricks from the team at Wonder Years. By installing tiny sensors into each brick, your Lego masterpiece can be recreated in a virtual environment, then integrated into games and activities via the Brain Bricks mobile app.

Stirring the motions with V


You don't need to be a fan of electronic music to get excited about the The V Motion Project.
V presented an ambitious challenge – to create a way of making music using only body movement as an instrument. A team including music producer Joel Little and motion artist Josh Cesan took up this challenge, resulting in a new track entitled 'Can't Help Myself' (see below) and plenty of attention.

Mobile medic


Many students these days are into the new generation of technology, including iPhones and iPads. No wonder the Australian Defence Force used this technology in recruiting medical students worthy of a defence university sponsorship. How? By creating medically diagnosable advertising. As the CEO of Grey Group Austria commented, this campaign is a total "gamechanger".

A bright idea with QR codes




Whether you love 'em or hate 'em, you've got to admit that this QR code implementation is pretty darn clever. What do you do when you're a Korean store chain (E-Mart) with a reoccurring midday shopper drought? Simple – just install a structure that creates a shadow QR code between 12pm–1pm, linking people to special 'Sunny Sale' deals only available at that time.