Although still at conceptual stage, check out this slick presentation for Brain Bricks from the team at Wonder Years. By installing tiny sensors into each brick, your Lego masterpiece can be recreated in a virtual environment, then integrated into games and activities via the Brain Bricks mobile app.
The Green Room Verdict: This concept is great fun with exciting implications for a number of different industries. Sensor detection apps could potentially be incorporated into product promotions or used to enhance interactive consumer experiences... so it's not just child's play.
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