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Mahana Red wins trans-Tasman marketing award!


We're thrilled that one of our clients has won the inaugural Produce Marketing Association (PMA) Marketer of the Year Award 2012. This is a pretty big deal in the fresh produce industry both here and across the ditch, so its especially rewarding  to see Sarah McRae of Freshmax unveiled as the winner of the PMA Marketer of the Year, chosen for her marketing work on the deliciously divine Mahana Red apple.

Here's what Produce Plus Magazine had to say; “Sarah McRae's consummately professional coordination of the Mahana Red campaign and the strong sales results it translated to in the market lifted her entry to the top of a very strong field of contestants. We congratulate Sarah and Freshmax on their fine work, and look forward to seeing more excellent fresh produce marketing work from them in future”.

The Green Room Verdict: Tenfold are really proud to have worked with Freshmax in developing the Mahana Red brand. Congratulations to Sarah and the team, a stand out result for an outstanding product.

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