It's late, you're hungry, and your inner Jamie Oliver is void of any culinary inspiration. Your inner Homer Simpson, however, has a great idea… one that involves a juicy burger, a television, and a comfy couch. Tonight is fast food night. As you pull up to the drive-through window, glistening images of your takeaway options beckon you to pick one. That quarter pounder looks so piping hot, so yummy, so perfect. But as you prepare to launch into dinner, you can't help but notice that the burger isn't anything like the menu image you saw. Do the advertisements even show real burgers? It is a question many have asked… and McDonald's have stepped forward to explain. Yes, it's the same burger – it's just had a little help in the form of a painstakingly detailed process to maximize enticement.
Public relations representatives in Canada have released footage from a McDonald's photoshoot exploring this process. The average quarter pounder burger takes around a minute to make in restaurants, but not for the shoot – the model burger, which uses all the same ingredients as one off the menu, takes several hours of strategic cooking, cutting and cheese melting. Because they want to show all the ingredients in the burger, everything gets pushed to the front, which naturally gives the food item more height. Once the perfect photo has been taken, in comes Photoshop – the burger is carefully retouched to give that perfect look.
The Green Room Verdict: It just goes to show how far a bit of styling and retouching can go – I'm sure if you saw a picture of an average burger on the takeaway menu, your inner Jamie Oliver would pipe up the more appetizing suggestion of beans on toast. None-the-less, it is nice to see that McDonald's does use the same ingredients in their model burgers, unlike some chains that use faux food for their shoots. While it might be giving away their 'secrets', it still debunks some unsavory rumours that McDonalds is the subject of… and even perhaps gains the company a bit of respect.
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