How far would you go?

We've seen lots of vending machines used in ambient advertising, but this has to be one of the funniest we've seen yet. Fantastic Delites, a brand of a cracker, are supposed to be so good that you'd do anything to get a taste. The Delite-o-Matic is a vending machine that will reward you with a free pack of Delites for performing certain challenges. The challenge starts with participants needing to press the machine's button 100 times to redeem a pack, the next challenge is to press the button 200 times, and it grows (and gets wackier) from there. It's hilarious watching how far people will go to get their hands on some of these snacks!

The Delite-o-Matic, brain child of Clemenger BBDO Adelaide, drew in over 1,980 participants to play the machine's games. An online version of the Delite-o-Matic is also present on their website where people can complete more challenges for a chance to win some freebies.

The Green Room Verdict: It's a fun idea which keeps the product and its core benefits at the very heart of it. The video, which was recorded by hidden cameras in a busy Australian street, went viral in a snap, exposing even more people to the brand – showing that participants really do go to incredible lengths hoping to get a Delite treat, so they must be good! We love the interaction the vending machine creates between complete strangers as well – a memorable experience that will surely pay dividends back to the brand.