Though it could save a life, giving blood can tend to be a frustrating process. The process is not very enjoyable (or just plain frightening) for most, and your precious blood is never heard of again. One of the most prominent blood banks in Brazil, Santa Casa de Misericordia, wanted to create an emotional experience with blood donors to keep them coming back. By using plasters printed with QR codes, donors could scan and be linked to videos of people whose lives have been positively influenced by their donation.
At the end of the video, donors had the opportunity to share the video they had watched with their Facebook friends, encouraging them to donate blood, too. As a nonprofit institution, Santa Casa made the most of this low-cost solution which added an emotional layer to the blood donating process.
The Green Room Verdict: After 3 months, the number of donations increased by 23% at Santa Casa (with 3 months being the minimum period between blood donations). Also, more than 218,000 people shared the video with their Facebook contacts. Adding more emotion to what is usually a very clinical process gave that extra feel-good factor that has proven itself as successful. After all, that is the reason donors give blood on the first place – to help another individual. Why not hone in on that thought?
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