Dream a little dream of Cadbury

Got a dream? Is it a dream for childhood (like meeting the Teenage Mutant Ninja Turtles) or a dream from current circumstance (like giving the kitchen a much needed overhaul)? Whatever your dream is, Cadbury New Zealand could make it come true. Their latest campaign encourages Kiwis to share the dreams of their loved ones and themselves. They will then fund some of those big ideas and make them a reality, documenting the results (for future TVCs, of course!).

"Cadbury is about bringing joy to New Zealanders, and has been since our first bar of Cadbury Dairy Milk launched in 1930," says Cadbury Managing Director, Alastair De Raadt. "Now we want to bring joy to people by bringing their dreams to life. Everyone has dreams; they just don't always have the ability or belief to make them happen." The campaign, which was 6 months in the making, consists of TV ads, radio and online components.

The Green Room Verdict: More TVCs for the campaign will be created by filming the dreams that come true, which will in turn encourage more dream submissions. The whole idea fits well with Cadbury's brand of creating and spreading joy. After all, making people happy is what Cadbury does!