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Volkswagen's 'A-Ha' moment

Here's something that's a bit light-hearted for your Monday. When VW launched its 'Feeling Carefree' campaign promoting a carefree maintenance scheme for its vehicles, they called on the nostalgic music video for A-Ha's hit song, 'Take On Me' for inspiration. This 80s music video was hugely popular and won many awards. The 45-second spot was created using a combination of still drawings, animation, live action and rotoscoping techniques – just like the original music video.


A business man dreams about his new VW vehicle before coming back to reality, realizing he was singing aloud mid-meeting. "Is that me? Was I singing?"

The Green Room Verdict: Alright, it's a bit on the cheesy side, but who does love a little bit of cheese every now and then? For those of you who have never seen the 'Take On Me' music video that the spot was based on, check it out below – it's still pretty cool by today's standards.

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