Burger King culls disloyal Facebook fans... using McDonald's burgers

Want to find out who your true Facebook fans are? Well, here's one way to do it. Burger King Norway recently ran a seemingly backwards campaign entitled the 'Whopper Sellout'. They offered people the opportunity to be a true Burger King fan on Facebook, or 'sellout' and receive a McDonald's burger. Those who favoured the competitor freebies were subsequently banned from the Burger King Facebook page... for all eternity.





The 'sellouts' received a signed letter from the fast food giant, Burger King, with their McDonald's voucher enclosed and information on their eternal Facebook ban. The result? A loss of over 30,000 'followers' from the Burger King page in just one week.

The Green Room Verdict: Burger King claims that their refined fan base of roughly 8,500 is now a true fan base with much higher engagement levels. This may be true, but handing fans over to one of their biggest competitors at their own cost is incredibly brave and certainly a first in our books.