Check out these clever print ads for Schick. The campaign promotes 'the power of 4', portraying the close shave given by Schick's quadruple blade razors. These blades are shown as being so sharp, they'll even shave your tattoos!
Created by JWT ad agency in New York, 'the power of 4' ads come in three different guises. There's the tiger that gets de-furred, the warrior who gets de-bearded, and the two ladies who get the Britney Spears treatment.
The Green Room Verdict: Short, snappy, clever and relevant, this campaign hit the nail on the head. Razors often seem to get stuck in cheesy advertising styles, but this one is a bit different – and a bit brilliant.
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