The shoe's got sole

Need a little more rhythm in your step? adidas reckon you'll be sorted with their Original Mega shoe range, and have developed a fun website to really get your swagger going. "Part style. Part substance. All skill." Dubbed the 'Originals MEGA Shuffle', the website is ultimately a music mixer where visitors can create their own foot-tapping beats. 

Rebuilding Christchurch, pixel by pixel

When raising money for a cause, even the smallest contribution can make a difference. But what effect could pixel-sized help have? If all goes to plan for Pixels For Christchurch, $100,000 could be raised for the city's rebuild. An art piece by artist Shane Hansen was split into 100,000 pixels made available for public purchase. As more kiwis buy a pixel, the art piece titled 'Arohanui Otautahi' will gradually be revealed.

Happiness delivered in Auckland

It's not your usual Coca-Cola delivery vehicle. Rugby World Cup fans in Auckland were enticed to press a large, red button on the back of the Coca-Cola Happiness truck, and were treated to free gifts as their reward. A pretty simple and fun idea. But I'm not just talking about free soft drinks and beverages – I'm talking about free bikes, instruments and even an All Black legend!

Share the bench

The humble park bench. A place for stories, laughter and relaxation; a place for people to share. This cute little ambient idea, the 'Bench of Friendship', can't be sat on alone. At least two people are needed to be seated on this bench for it to remain upright. While it may seem a little abstract that this stunt was created by Fisherman's Friend (a variety of strong menthol lozenges), the idea definitely has it's merits for the brand.

That calls for a Carlsberg

Picture this: you take your partner out one evening to see a quiet movie, but the only 2 seats left in the cinema are amongst 148 tattooed bikers. Oh, and they aren't just tattooed – they've got brawn and grimaces to match. So would you stay or would you go? Several couples were subjected to this very scenario as part of the 'That Calls for a Carlsberg' campaign, and some of their reactions were pretty hilarious.