Share the bench

The humble park bench. A place for stories, laughter and relaxation; a place for people to share. This cute little ambient idea, the 'Bench of Friendship', can't be sat on alone. At least two people are needed to be seated on this bench for it to remain upright. While it may seem a little abstract that this stunt was created by Fisherman's Friend (a variety of strong menthol lozenges), the idea definitely has it's merits for the brand.

Hamburg's Institute of Design created the bench, which is similar to a seesaw, for Fisherman's Friend 'Never Be Without a Friend' campaign. As you can see, the bench definitely provides a conversation point and puts a smile on the faces of those who use it.

The Green Room Verdict: Simple, captivating and fun, this lovely (but not necessarily original) idea suits the 'Never Be Without a Friend' campaign well. But apart from sharing the word 'friend', how does it relate to lozenge brand? Well, it doesn't specifically, but it does open the brand up to new target audiences and a new emotional image.