Story swap

There are some books out there that we're all familiar with. Lowe/SSP3 Colombia mixed some of these popular stories to create simple, direct ads for the Colsubsidio Book Exchange. The idea is clear: come with a story, leave with another. Can you identify all the stories portrayed in this campaign?

Ikea's new store fits within 300 pixels

The global homewares chain known as Ikea is renowned for its space-saving solutions. To reinforce this famous characteristic of their wares, Ikea has now created its smallest store yet, fitting into a web banner of about 10cm x 9cm. It's amazing that a whopping 2,800 products fit within these tiny dimensions!

Play smarter

Smart cars are great for making our carbon footprint smaller, zipping into tight spaces, and playing games of 'pong'. You read right. This campaign by BBDO engaged visitors to play games of pong, or 'Smart eBall', with the new Damier vehicles. It's a very cool (and very fun) way of showing the control and acceleration of the smart car, both for those who were game enough to play and for those who chose to watch.