The global homewares chain known as Ikea is renowned for its space-saving solutions. To reinforce this famous characteristic of their wares, Ikea has now created its smallest store yet, fitting into a web banner of about 10cm x 9cm. It's amazing that a whopping 2,800 products fit within these tiny dimensions!
The beauty of this innovative shopping experience is that Ikea can place their virtual stores all over the internet (and let's face it, it's a lot cheaper than renting store space). The banner was launched on property and community websites, cleverly targeting people interested in small apartments and homes. Check it out for yourself!
The Green Room Verdict: Not only is the tiny store interesting to browse, but the nature of the ad is also extremely useful in hooking buyers in. Many people can't be bothered with standard banner ads that click through to other websites. This problem is eliminated as shoppers are able to pick out their desired products without even leaving the page they're on.
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