There are some books out there that we're all familiar with. Lowe/SSP3 Colombia mixed some of these popular stories to create simple, direct ads for the Colsubsidio Book Exchange. The idea is clear: come with a story, leave with another. Can you identify all the stories portrayed in this campaign?
The execution of these ads revolve around a paper cut-out style, using a large amount of white space to highlight the visual. While they get the simple message across without hassle, they're also really fun to work out. The three ads in this campaign feature Snow White/Sherlock, Harry Potter/Troy, Little Red Riding Hood/Moby Dick.
The Green Room Verdict: Memorable, clear and well-executed, these clever little ads really nailed what the Colsubsidio Book Exchange is all about. Using the silhouettes of popular story characters and mixing them together provides plenty of amusement too. Did you guess them all?
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