70 seconds to unlock the 007 in you

How often has James Bond had to beat the clock to save the damsel/city/himself? This neat Coke Zero vending machine in Antwerp Central Station lets participants unlock their inner 007 on a time-sensitive challenge. While there are no lives in danger if you lose, completing the challenge in under 70 seconds wins participants some exclusive tickets to see the new Skyfall film. The challenge of getting to Platform 6 may seem easy, but wait until you see the obstacles!

Once participants accept the challenge on the Coke Zero vending machine, the clock starts ticking down. Regular commuters suddenly seem like real secret agents as they dodge a group of dogs, ignore a beautiful woman, and try not to trip on a fruit sellers' tumbling produce. As the participants reach their goal, they are left with one final challenge before they receive their prize: to sing their rendition of the Bond tune.

The Green Room Verdict: This challenge ties in with Coke Zero's TVC of the same theme, where a swig of the beverage inspires a scene to go from 'bore' to 'Bond' (click here to view). We love the way the vending machine lets participants feel as if they are in their very own Bond movie, although some people have queried whether the challenge was staged or not. Even so, while the vending machine may have only had very few actual participants, the neat idea has let the video go viral in a big way. The clip has had over seven million views on YouTube in three weeks.