Daily dismemberment

To mark the television series The Walking Dead coming back on air for their third season, something gruesome has been set up in Toronto's Union Station. The zombie hands installment is counting down for ten days, and as each day passes, one finger drops to the station floor. This creepy countdown continues until the series finally returns to air. Pretty gross, but pretty fun. Plus they managed to add a social media layer to the ambient campaign too!

Just in case you saw one of the severed fingers and decided you had a great spot for it next to the fireplace, you could go in to win one of 'em! After taking a picture of yourself in front of the billboard, just tweet the image with the tag #TWDFeb10. There's ten fingers up for 'grabs' so if you're keen (and in Toronto), then go for it! If you're there at the right time, you might even see some zombies chained to the installation too.

The Green Room Verdict: High traffic area – check. Interesting concept – check. Chance for people to spread the word via twitter – check. No wonder the countdown went so well. We can only hope that the new series of The Walking Dead lives up to the hype!