The quest for the perfect shot

Going the extra distance for the perfect photo – we've all got our limits. But for those of us that are avid photographers, those limits seem to be non-existent… a phenomenon captured beautifully (and hilariously) in this new clip for the Canon EOS Rebel T4i. The director of the famous Sony Bravia 'Balls' ad, Nicolai Fugslig, was in on the action to create this spot. Check it out below!

The scenarios in the clip vary between being just-plain-funny to down-right-dangerous, but all of them focus on the hero: the photographer in their moment of inspiration. The resulting photographs are shown at the end of the clip, and all of them show that the situation was worth that perfect shot.

The Green Room Verdict:  Since the target audience for this product are those that are interested in quality photography, this ad matches them perfectly. Many of the audience will be able to relate to the heroes of the video. A lovely idea beautifully executed – we love it.