Unwrap joy

This Christmas, Cadbury has debuted their first ever festive-themed ad over in the UK – and it's a bit cute. Set in a quiet London street, the spot follows a group of local children unwrapping their homes, cars and trees which have been wrapped in purple wrapping paper. The children set about unveiling their street with gusto, discovering delicious Cadbury chocolate along the way (including chocolate from their new Christmas range – 'Mousse Snowman', 'Chocolate Santa' and 'Snowman and Santa Hollows').

The street chosen for the advertisement, Plumstead Street, was wrapped in over 2,500 metres of purple paper, 60ft of printed tape and finished off with huge 18ft bows. The two eight-year-old stars of the ad caught the eye of the directors when they first burst out of their wrapped homes wearing capes made from the Cadbury wrapping paper.

The Green Room Verdict: In sync with Cadbury's brand theme revolving around 'joy', this little spot certainly encapsulates the joy children experience unwrapping things at Christmas time – not just presents, but chocolate too!