Every letter tells a story

Why does a building site have to be ugly? This installation of large, illuminated letters were exhibited around a building site in London's Victoria, with every letter telling a story about the area. "We wanted to end up with a visually rich and eclectic set of letters to sum up the area," commented Tim Donaldson of Hat-Trick Design, "the mix of past, present and future, heritage (royalty, architecture, famous residents), culture, art, green space, wildlife…"

People passing by could discover things about the area that they may not have ever known. For example, the 'P' for Pelicans represents the famous story of a pelican eating a pigeon in St James' Park. Other story-telling letters include the scaly 'F' for the local farmer's market that's famous for its fish, and the 'O' for the Olympics as the area hosted the beach volleyball events.

The Green Room Verdict: If only every construction site could look like this. Not only did the installation 'pretty up' a dull building barricade, it enlightened those walking by and provided a conversation piece that the whole area could enjoy.