Yes, it is possible – wardrobe storage can be fun. Well, at least this promotion for IKEA's storage solutions is anyway. This innovative ad is being enjoyed by people all over the world, but what makes it so much fun?
A sequel to the original campaign from two years ago, the 'Come into the Closet' website features bizarre dancers controlled by the site's music – be it a tune you select on the website, or your own song of choice (you can upload your own track). With five different rooms to dilly-dally around in, the website boasts of IKEA's closet storage with the entertainment factor. Turn up the volume and see for yourself.
The Green Room Verdict: It's kooky, it's mesmerizing, it's creepy, and it's certainly different to any other ad for wardrobe storage we've seen (and way cooler). Though the dancers do distract from the product features, their creativity mirrors the creativity IKEA put into their storage systems. Worth a peek.
No comments:
Post a Comment