Live large on Thursday

How dramatically would your life change if you won the 'Big Wednesday' jackpot? You may have seen this commercial gracing New Zealand television screens lately. Using a split screen, this ad for Big Wednesday illustrates a day in the life of an average Joe before and after winning big. This style of advertising has been a really effective strategy for NZ Lotteries (check out the Wilson ads if you haven't seen them already), and this is one of the biggest and best along that vein!

MÄNLAND – the crèche for retail-weary men

If beer commercials and popular movies are anything to go by, we know that most women love to shop and most men, well, don't. Ikea has come up with a fun (and cheeky) idea for female shoppers in the chain's Australian stores. It's a special in-store area called MÄNLAND – a daycare for blokes.

The 20,000 foot high hotel booking

If you're skydiving towards your holiday destination and realise that you've forgotten to make a hotel reservation, fear not – Hotels.com has a smartphone application that will help you out. Extreme sportsman JT Holmes shows off the speed and ease of the new app as he freefalls towards his holiday destination. But does he manage to complete his booking before he lands outside his hotel at Lake Tahoe?

Sharp razors, sharp campaign

Check out these clever print ads for Schick. The campaign promotes 'the power of 4', portraying the close shave given by Schick's quadruple blade razors. These blades are shown as being so sharp, they'll even shave your tattoos!

Celebrating the not-so-humble billboard

Do you live in a high traffic area? Chances are that you share your home with these silent giants. Designed to catch a person's attention and create a memorable impression in an instant, a billboard executed well can be extremely valuable in getting a chosen message across. Due to the short timeframe in which these ads need to get through to their audience, billboards typically show large slogans, a distinctive or humorous image, and few words. These days billboards have been taken far beyond their seemingly small boundaries – literally. 

Vintage train marks new season of 'Boardwalk Empire'

HBO is going all out promoting the new season of it's 1920's-style show Boardwalk Empire. A prohibition-era subway train has been given a new lease of life, running across New York's 2/3 subway line over four weekends this month. The train was originally used for the IRT system and began service in 1917. Imagine seeing this beauty traveling on the tracks?

Aim, stain and win designer clothing

Hot chocolate, jam and tomato sauce – three culprits that can cause havoc when accidentally spilt on our favourite clothes. Not anymore. This advertising campaign for Ariel washing powder turned the tables on this notion, making these food items three weapons that could win you a new designer garment. Procter and Gamble teamed up with Saatchi and Saatchi to create this fun, online-meets-real-life game. Set up in the middle of Stockholm Central Station, participants were invited to squirt garments with a custom made 'stain gun'. Winners then got to keep the garment.