Hot chocolate, jam and tomato sauce – three culprits that can cause havoc when accidentally spilt on our favourite clothes. Not anymore. This advertising campaign for Ariel washing powder turned the tables on this notion, making these food items three weapons that could win you a new designer garment. Procter and Gamble teamed up with Saatchi and Saatchi to create this fun, online-meets-real-life game. Set up in the middle of Stockholm Central Station, participants were invited to squirt garments with a custom made 'stain gun'. Winners then got to keep the garment.
