When an article is making headlines left, right and center, it's not uncommon for the story to be hijacked for advertising's sake. Sometimes, though, there is line you just can't cross… and Nando's just crossed it. The recent release of Schapelle Corby from prison is a highly controversial topic which fast-food chain Nando's used in their latest Twitter and Facebook posts. They call on Corby to try their Peri Peri chicken, much to the disgust of social media users.
Much like the famous Tui billboards, Nando's has a reputation for being a bit tongue-in-cheek with their marketing messages. However, their Schapelle-related posts have enraged many social media users, motivating comments such as "too soon, Nando's, too soon" and "Nando's this is pathetic, you have become a disgrace!"
The Green Room Verdict: Yikes Nando's, you sure overstepped the line on this one… then again, there are a lot of people who see the light side of the ad, too. The post attracted almost 3,000 likes in less than 24 hours, almost 700 comments and more than 1,200 shares. Nando's has certainly managed to get their brand in front of thousands of people, gaining thousands of dollars in free publicity. But how free is the publicity in the end? Piggybacking off such a controversial topic is a big no-no, with many Nando's fans taking offence and vowing to avoid the fast-food restaurants. We sum up with the words of one angry Facebook user: Nando's Australia, Are you kidding me? Are you familiar with the term, "Social media FAIL?"
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