While Valentine's Day advertising is often a bit heavy-handed with the cheese, we thought this creative idea was rather adorable. Imagine seeing this while strolling around Paris, the city of love – an emergency flower box, just in case you experience love at first sight. Thanks to the Flower Council of Holland, these quaint emergency boxes made Valentine's Day just that little bit sweeter for passers-by.
About 15,000 of these boxes were installed around Paris for V day, each one containing a single red rose. Text on the side of the boxes encouraged people to 'break glass' (which was actually cellophane) in case of love at first sight. Just seeing these boxes dotted around the city would be enough to put a smile on your dial, and maybe inspire action to give a Valentine's gift.
The Green Room Verdict: This little idea for the Flower Council of Holland, a group that helps florists grow their businesses, reminds people to give flowers to the ones they love – whether it's from one of the emergency boxes or otherwise. It also works to cement flowers as the gift of choice when it comes to expressing affections, especially on Valentine's Day. Too cute! To help in spreading the creative idea, a video for the emergency flower boxes was also created.
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