Kodak has been having a hard time. With the bulk of their income coming in from film products and cameras, intense competition of the digital variety have seen Kodak unable to keep up. To remember them we're remembering a great advertising campaign they did back in 2005, with the simple tag line 'More Shots, More Chances".
This series opened the door to their 2GB SD memory card. They feature rows of shots of the same subject with the tag line featuring underneath one photo – the photo that was 'the one'.
The Green Room Verdict: It's a great way of illustrating the use of having a large shot capacity. The campaign actually won gold and silver Press Lions at Cannes 2006, bronze in the 2006 Clio Awards, and bronze at the Asia Pacific Advertising Festival 2006.
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