When it rains, it pours (and sells you stuff)

It's raining, it's pouring, most ads are mighty boring. In a world where we are exposed to hundreds of messages each day, advertisers have been scrambling to find new ways of getting through to their desensitized audiences. Once upon a time in the golden age of American television, an ad on one of the three major networks could captivate 70 percent of its watchers. But in a new media landscape where consumers are more in control of their media consumption than ever before, it's little ads like this one for the Sea Life Aquarium in Scheveningen, Holland that can break out and connect with people once again.