It may sounds like a riddle, but the lengths that two people in panda costumes can go when teamed with one printed flyer has proven to be quite amazing. To encourage Hungarians in donating 1% of their tax to WWF, this campaign reinforced WWF's core values while at the same time getting their message out there. How? By using an escalator – one panda positioned at the top and one panda at the bottom, cycling one leaflet to people going up and down in a popular shopping centre. A cute idea, but how effective is it really?
