Stating that a vehicle has "0,38 fuel consumption" may not mean much to most people. Volkswagen were determined to show consumers just how little fuel their Golf BlueMotion consumed, and did so with their game of BlueMotion Roulette. They sent the vehicle on a journey up the Norwegian equivalent of Route 66 (called the E6) with a full tank of fuel, letting consumers bet online where the car would putt out. The person with the winning bet would win the vehicle!
