Claiming that a car battery is able to start a car in temperatures as low as -40°C is one thing. Proving that it works by creating (and running) a car made almost entirely out of -40°C ice is another. This winter advertising campaign for Canadian Tire's chill-resistant battery hits the nail on the head in displaying the key property of the product while grabbing attention. "It's really difficult to make a car battery interesting," said chief officer of Canadian Tire's retail unit. "And it's even more difficult to explain to people why new battery technology is important to them." Well buddy, a picture paints a thousand words, and you've done just that.
