Everyday objects can be given a new meaning thanks to modern technology and smartphones. 'blippar', a new app for iOS and Android, has the capability to create an augmented reality layer on, well, anything really. Brands all over the world are looking to cash in on the technology's potential in adding a new level of product involvement. Launching with Cadbury in the UK, blippar users can play games on their chocolate bars to win awesome prizes. And guess what – there's no need for a single package-cluttering QR code. Bonus.
