Fitted with two cameras on the front bumper, one on the rear bumper and a camera under each side mirror, the Land Rover Discovery 4 is equipped to help motorists navigate almost any terrain… and create some pretty cool flicks. To promote the 360 degree camera system, two TV spots show 'films' that have been captured using these cameras.
The two short films (one featuring a baby croc as per above, one featuring two dueling dung beetles) pose as movie clips, complete with sound effects and suspenseful music. It's only after we pull back from these two clips that we see realize they're being watched on the centre console screen of a Land Rover. The screen then fades to text, playfully inviting watchers to "enjoy more films like this with Land Rover's 360 degree surround camera system".
The Green Room Verdict: This cute idea won Land Rover 2nd place in the TV category for the May Ad of the Month, but how good would this clip be at the cinemas? People primed for watching movie trailers might get an extra kick out of these fun commercials.
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