Seen as a window into one of the most innovative agricultural economies in the world, the New Zealand National Agricultural Fieldays event is kind of a big deal. It's been communicating with the rural community for over 45 years, and this year we assisted Sovereign in getting their message across effectively. The 2013 event saw over 125,000 visitors attending, so it was crucial that the exhibit opened up the communication channels to everyone that walked past.
The idea of the stand was to get on level with the rural community – to make them feel right at home and enter discussion comfortably with Sovereign. The resulting creation was a standout; the exhibit's walls, doors, benches and barrels were wrapped with artwork to create the illusion of a farm shed. Props added the final touch to draw the rural audience in. The stand was a huge success, garnered plenty of attention, and we had a ball creating the 'set'. Nice one, Sovereign!
Seen as a window into one of the most innovative agricultural economies in the world, the New Zealand National Agricultural Fieldays event is kind of a big deal. It's been communicating with the rural community for over 45 years, and this year we assisted Sovereign in getting their message across effectively. The 2013 event saw over 125,000 visitors attending, so it was crucial that the exhibit opened up the communication channels to everyone that walked past. 
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