Now in their 22nd year, the TVNZ Marketing Awards celebrate everything that makes marketing great, focusing solely on the business benefits of strong marketing strategies. We're excited to announce that the Heart Foundation has made it into the finals (again!) for an outstanding 2013 Heart Week that we can all be proud of. Well done, Heart Foundation!
The bold strategy used for Heart Week saw a massive increase on the involvement of volunteers and donors alike, resulting in an unprecedented amount of donations to keep kiwi hearts beating. The '90 minutes' creative posed a few questions to the public – what can you do to stop a New Zealander dying every 90 minutes from heart disease? And secondly, could you give up 90 minutes of your time to help prevent this as a volunteer? From Facebook, to flyers, to street activations, the campaign was super successful and Tenfold is honoured to have played a part.
The Green Room Verdict: Fingers crossed we'll be following this post up with the word 'winner' in the title – stay tuned!
UPDATE: The entry was a winner! Check out the entry
here.
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