There are some video games that have that little extra something. It's the something that whispers in your ear to play for 'just another 5 minutes', causes you to put off cleaning the car until you 'beat the boss', and makes you itchy when you haven't played in a while. When T-Mobile decided to make a real-life version of the exceedingly popular Angry Birds game, they cashed in on that little extra something for an outdoor stunt that truly hit it off.
