There are many great films out there that started out as books, but how often do we finish reviewing these movies with the words "the book was better"? This campaign by DRAFTFCB for Whitcoulls is based on this notion, reminding us all to read more movies. Posters of iconic movie images were recreated using the book the film was based on. That's right – every single word from the text contributes to the image. Very cool.
