There are many great films out there that started out as books, but how often do we finish reviewing these movies with the words "the book was better"? This campaign by DRAFTFCB for Whitcoulls is based on this notion, reminding us all to read more movies. Posters of iconic movie images were recreated using the book the film was based on. That's right – every single word from the text contributes to the image. Very cool.
While it looks like a regular movie poster from a distance, it's when you approach the ad that you see the image is made from the text of the book illustrated. The headline "Read more movies" then ties the elements together wonderfully. Movies used for this campaign included imagery for A Clockwork Orange, Memoirs of a Geisha and Charlie and the Chocolate Factory.
The Green Room Verdict: A simple idea that's been executed well, we love the style of these posters which were dotted in Adshels around town. They'd make pretty cool pieces of art for the home, too.
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