Putting the twinkle into home building

Building your own home can be as exciting as it is daunting, but nothing is more satisfying than living somewhere made to suit you. Why is it, then, that many home building companies focus on their own brand in advertising? We developed a commercial for Jennian Homes that lets viewers know that it's not about them, it's about you – they just provide the expertise to make it happen.

Our challenge: to believably communicate that Jennian can incorporate your personality in the home they expertly design and build for your family. This emotive commercial explores the story of a woman's fascination with the stars in the night sky, and how this element of her personality is incorporated into her home. She is first depicted as a young girl in her bedroom, gazing at her ceiling decorated with glow in the dark stars. As a woman, she plans her dream home with the Jennian consultants, which leads on to the commercial's end – the woman and her family tucked in bed, gazing through their skylight to the stars above.

The Green Room Verdict: You've always known how you want to live, and this commercial tells that story. A uniquely different commercial within the group home builders category, this TVC ensures Jennian Homes retain their point of difference.