A little village goes global

Have you heard of the tiny Swiss village of Obermutten? Here's a brief rundown of this sleepy town: it has less than 100 residents, a hotel, a barn, a church… and a Facebook page with higher engagement rates than the pages of Lady Gaga and Coca Cola. Yes, you read it right. Their campaign was simple: just become a fan of their Facebook page and they'll print out your profile picture and pin it to their town noticeboard. But with nearly 14,000 fans, these pictures have spread to the barn door and other areas of the village, as the mayor will not back down on his charming promise.

Worth a look and worth a 'like'

Let's 'face' it… there aren't many organisations or companies out there that don't have their own Facebook page. However, creating a Facebook page is just the first step in getting an extra connection with potential or existing fans – the page needs to be attractive, current, well-maintained and a joy to visit. All of which we love about the Heart Foundation's new Facebook page!

The Green Room Verdict: With frequent posts by the Heart Foundation, encouraged conversation with fans, a competition to win $500 in grocery vouchers and their great new 'Fulfil a Lifetime' look, it's no wonder they've gained almost double the 'likes' they started with. All this after just one week of their new Facebook strategy being implemented. Choice! You can have a gander at their page here.