Gone to any awesome events lately? And, more importantly, have you had the chance to brag about it yet? Here's a cool idea by one of the most popular bands today, Kings of Leon, as they give their fans a chance to prove their concert attendance. They've launched a web application that allow people to find themselves in super hi-resolution photos from their Hyde Park gigs. The photos are so detailed that you can zoom to see who's taking a call right at the back of the crowd.
View the glass as half full… of Coke
Despite the worries of the world, it's nice to have a good dose of positivity every now and then – and this time it's Coca Cola delivering on the warm fuzzies. Pulling facts from an actual study, Coke shows us the happy side of the world by softening the blow on some negative notions.
Bizarre but brilliant – a family favourite
Some television commercials are so quirky, you can't help but love them. Here's an interesting one by Pepsico 'H2Oh!' (a brand of flavoured water popular in South America). The aim of the TVC was to promote the beverage as one the whole family will love – much like the boyfriend in the ad's story, who is being introduced to his girlfriend's family.
New Zealand police encourage graffiti
The police are pleased with the new graffiti appearing on some New Zealand city streets. In a bid to attract young people to a career with the force, street art completed by Otis Frizzell has been customized to resemble members of the police and their roles.
Peugeot's inflatable safety message
We've mentioned the nature of today's advertising-saturated world before, and touched on the extraordinary lengths some go in getting their message noticed. While print is seen as quite a humble advertising medium compared to others these days, Peugeot went to the extreme with this magazine ad – complete with airbag.
Movie style posters encourage more reading
There are many great films out there that started out as books, but how often do we finish reviewing these movies with the words "the book was better"? This campaign by DRAFTFCB for Whitcoulls is based on this notion, reminding us all to read more movies. Posters of iconic movie images were recreated using the book the film was based on. That's right – every single word from the text contributes to the image. Very cool.
Putting the twinkle into home building
Building your own home can be as exciting as it is daunting, but nothing is more satisfying than living somewhere made to suit you. Why is it, then, that many home building companies focus on their own brand in advertising? We developed a commercial for Jennian Homes that lets viewers know that it's not about them, it's about you – they just provide the expertise to make it happen.
Meet Melvin – a magical mixed media machine
You've heard of Rube Goldberg machines before. You know, the ones that start with a domino falling onto a button, which creates a flame that burns a string, which releases jam on to a piece of toast – that kind of thing. Well, Melvin is just that, but with a twist. Melvin promotes his own identity as he works by taking pictures and videos of his audience (which he uploads to his blog, Facebook and Twitter accounts). Created by studio HEYHEYHEY in the Netherlands, Melvin is too cool not to watch - he even creates his own merchandise.
The Green Room Verdict: No verdict this time, it's too awesome for words.
Urinal stickers take aim at Auckland drink-drivers
Though it doesn't come as a surprise that drink driving related offenses increase after weekend sports games, this method of creating awareness might. In a pre-Rugby World Cup blitz, heat-sensitive urinal stickers have been dotted around more than 100 sports clubs in Auckland, encouraging males to "make it a good one, make it home".
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