Every letter tells a story

Why does a building site have to be ugly? This installation of large, illuminated letters were exhibited around a building site in London's Victoria, with every letter telling a story about the area. "We wanted to end up with a visually rich and eclectic set of letters to sum up the area," commented Tim Donaldson of Hat-Trick Design, "the mix of past, present and future, heritage (royalty, architecture, famous residents), culture, art, green space, wildlife…"

Blocking out time

Coolest calendar ever? Possibly. Developed by a studio in the UK, this mounted time planner is made entirely of LEGO blocks. That in itself is pretty cute, but the cool factor comes in with the ability to transfer the data to your google calendar or iCal. All you need is a smartphone with a camera.

Our trans-Tasman race for charity

This October, the team at Tenfold will be joining top athletes, celebrities and the New Zealand public in a race against our country's oldest rival – Australia. That's right, it's ANZA challenge time. The challenge is a unique and engaging charity event which raises funds for the Halberg Disability Sport Foundation. All around New Zealand and Australia participants compete for the best overall national time in a final 10km race. The country with the fastest time wins!

Volkswagen's 'A-Ha' moment

Here's something that's a bit light-hearted for your Monday. When VW launched its 'Feeling Carefree' campaign promoting a carefree maintenance scheme for its vehicles, they called on the nostalgic music video for A-Ha's hit song, 'Take On Me' for inspiration. This 80s music video was hugely popular and won many awards. The 45-second spot was created using a combination of still drawings, animation, live action and rotoscoping techniques – just like the original music video.

A bit of bling for the trophy shelf

If you haven't seen the write up in the Marketing Magazine about the Heart Foundation winning the not-for-profit category at the TVNZ Marketing Awards, don't worry. The above clip gives a brief run down on what made the 2013 Heart Week such a success. We are stoked, and were honoured to have played a part in this awesome win! Congratulations Heart Foundation, you deserve it!

Mini salutes their drivers

While we're not all experts on cars and car brands, there is a kind of car we all know of – the Mini. In the car world, Minis are quite different to the bulk of other vehicles out there, so Mini UK celebrated this point of difference with their 'Not Normal' campaign over the summer. But then Mini took it a step further – they found ways of honoring the 'not normal' relationship Mini owners have with their cars through the use of interactive posters/billboards (salutes) and giveaways. Check out the video below, it's an awesome watch!

Dream a little dream of Cadbury

Got a dream? Is it a dream for childhood (like meeting the Teenage Mutant Ninja Turtles) or a dream from current circumstance (like giving the kitchen a much needed overhaul)? Whatever your dream is, Cadbury New Zealand could make it come true. Their latest campaign encourages Kiwis to share the dreams of their loved ones and themselves. They will then fund some of those big ideas and make them a reality, documenting the results (for future TVCs, of course!).