Vintage train marks new season of 'Boardwalk Empire'

HBO is going all out promoting the new season of it's 1920's-style show Boardwalk Empire. A prohibition-era subway train has been given a new lease of life, running across New York's 2/3 subway line over four weekends this month. The train was originally used for the IRT system and began service in 1917. Imagine seeing this beauty traveling on the tracks?

Aim, stain and win designer clothing

Hot chocolate, jam and tomato sauce – three culprits that can cause havoc when accidentally spilt on our favourite clothes. Not anymore. This advertising campaign for Ariel washing powder turned the tables on this notion, making these food items three weapons that could win you a new designer garment. Procter and Gamble teamed up with Saatchi and Saatchi to create this fun, online-meets-real-life game. Set up in the middle of Stockholm Central Station, participants were invited to squirt garments with a custom made 'stain gun'. Winners then got to keep the garment.

Goodbye the long lunch

Originally posted in NZ Marketing September-October 2011.

For the past half-century or so, things have remained relatively the same in ad-world. The egos, the too-many-Chiefs-not-enough-Indians, the bloated expense accounts – there has always been a set way of doing things, boxes people fitted into, and a rigid process few dared to challenge.

No code required for a different reality

Everyday objects can be given a new meaning thanks to modern technology and smartphones. 'blippar', a new app for iOS and Android, has the capability to create an augmented reality layer on, well, anything really. Brands all over the world are looking to cash in on the technology's potential in adding a new level of product involvement. Launching with Cadbury in the UK, blippar users can play games on their chocolate bars to win awesome prizes. And guess what – there's no need for a single package-cluttering QR code. Bonus.

Sneakers as an art form

Converse have taken their famous sneakers to a whole new level with their new art projects. By mounting 500 Chucks on a wall with the ability to swivel left and right, Converse have created an interactive 'screen' that can display patterns, images and words. It may sound weird, but we reckon you'll get a 'kick' out of this video of The Canvas Experiment... read on to have a look.

How they play roulette in Norway

Stating that a vehicle has "0,38 fuel consumption" may not mean much to most people. Volkswagen were determined to show consumers just how little fuel their Golf BlueMotion consumed, and did so with their game of BlueMotion Roulette. They sent the vehicle on a journey up the Norwegian equivalent of Route 66 (called the E6) with a full tank of fuel, letting consumers bet online where the car would putt out. The person with the winning bet would win the vehicle!

Putting 'wardrobe storage' and 'fun' in the same sentence

Yes, it is possible – wardrobe storage can be fun. Well, at least this promotion for IKEA's storage solutions is anyway. This innovative ad is being enjoyed by people all over the world, but what makes it so much fun?