Lego comes to life

Although still at conceptual stage, check out this slick presentation for Brain Bricks from the team at Wonder Years. By installing tiny sensors into each brick, your Lego masterpiece can be recreated in a virtual environment, then integrated into games and activities via the Brain Bricks mobile app.

Stirring the motions with V

You don't need to be a fan of electronic music to get excited about the The V Motion Project.
V presented an ambitious challenge – to create a way of making music using only body movement as an instrument. A team including music producer Joel Little and motion artist Josh Cesan took up this challenge, resulting in a new track entitled 'Can't Help Myself' (see below) and plenty of attention.

Mobile medic

Many students these days are into the new generation of technology, including iPhones and iPads. No wonder the Australian Defence Force used this technology in recruiting medical students worthy of a defence university sponsorship. How? By creating medically diagnosable advertising. As the CEO of Grey Group Austria commented, this campaign is a total "gamechanger".

A bright idea with QR codes

Whether you love 'em or hate 'em, you've got to admit that this QR code implementation is pretty darn clever. What do you do when you're a Korean store chain (E-Mart) with a reoccurring midday shopper drought? Simple – just install a structure that creates a shadow QR code between 12pm–1pm, linking people to special 'Sunny Sale' deals only available at that time.

Story swap

There are some books out there that we're all familiar with. Lowe/SSP3 Colombia mixed some of these popular stories to create simple, direct ads for the Colsubsidio Book Exchange. The idea is clear: come with a story, leave with another. Can you identify all the stories portrayed in this campaign?

Ikea's new store fits within 300 pixels

The global homewares chain known as Ikea is renowned for its space-saving solutions. To reinforce this famous characteristic of their wares, Ikea has now created its smallest store yet, fitting into a web banner of about 10cm x 9cm. It's amazing that a whopping 2,800 products fit within these tiny dimensions!

Play smarter

Smart cars are great for making our carbon footprint smaller, zipping into tight spaces, and playing games of 'pong'. You read right. This campaign by BBDO engaged visitors to play games of pong, or 'Smart eBall', with the new Damier vehicles. It's a very cool (and very fun) way of showing the control and acceleration of the smart car, both for those who were game enough to play and for those who chose to watch.