Cheers to another mint summer
You can't beat a Kiwi summer. We wanted to give a little something special to our clients and friends this Christmas – a gift that encapsulated the good feelings associated with the New Zealand holiday season.
Our Christmas gift arrived on the recipient's desks as a folded shirt displaying the words 'it's time to loosen the tie… another sweet as summer is about to unfold'. The shirt then opened out to become a typographic tea towel designed lovingly by us. Choice!
The Green Room Verdict: We hope our gift gets you into the spirit of summer – Merry Christmas from everyone at Tenfold Creative!
Labels:
2012,
christmas,
gift,
graphic design,
holidays,
shirt,
tea towel,
tenfold creative,
tie
Exchange your unhealthy habits
With summer on the way, now's the perfect time to exchange some unhealthy habits for healthier ones... which is easier said than done. Even the smallest changes can make a big difference over time, so we created the Heart Foundation's new Healthy Habit Exchange Facebook app – made to be fun, free and helpful when you decide to make positive changes (no matter how small they are!). Put down that scone... pick up the apple and pick up your lifestyle! If you're ready to start eating well, feeling well and living well, then read on.
Labels:
app,
facebook,
free,
healthy habit exchange,
heart foundation,
lifestyle,
tenfold creative
One safety video to rule them all...
It's that time again – the time when New Zealand becomes Middle Earth. We know that the Lord of the Rings movies gave New Zealand a big boost in tourism, so the new Hobbit film is sure to to do the same. Air New Zealand is often a first port of call for these incoming travelers, and they're embracing this fact with their new safety video inspired by the Hobbit (featuring cast and crew alike). We love that something as bland as an in-flight safety video can be so captivating! Check out 'An Unexpected Briefing' below.
Labels:
air new zealand,
an unexpected briefing,
gollum,
hobbit,
in flight safety video,
j.r.r. tolkien,
peter jackson,
tourism
70 seconds to unlock the 007 in you
How often has James Bond had to beat the clock to save the damsel/city/himself? This neat Coke Zero vending machine in Antwerp Central Station lets participants unlock their inner 007 on a time-sensitive challenge. While there are no lives in danger if you lose, completing the challenge in under 70 seconds wins participants some exclusive tickets to see the new Skyfall film. The challenge of getting to Platform 6 may seem easy, but wait until you see the obstacles!
Labels:
007,
antwerp,
challenge,
coke,
james bond,
skyfall,
tickets,
time,
vending machine,
zero
Marley Stratus Design Series
We know most people wouldn't give a second thought about their spouting. Let’s face it, it’s hardly a conversation starter... until now. Marley Stratus Design Series is a premium spouting and downpipe system – take a peak at the TVC!
Labels:
advertising,
copper,
marley,
spouting,
stratus design series,
system,
tenfold creative,
titanium,
tvc
Blood donors – a personal thank you
Though it could save a life, giving blood can tend to be a frustrating process. The process is not very enjoyable (or just plain frightening) for most, and your precious blood is never heard of again. One of the most prominent blood banks in Brazil, Santa Casa de Misericordia, wanted to create an emotional experience with blood donors to keep them coming back. By using plasters printed with QR codes, donors could scan and be linked to videos of people whose lives have been positively influenced by their donation.
How far would you go?
We've seen lots of vending machines used in ambient advertising, but this has to be one of the funniest we've seen yet. Fantastic Delites, a brand of a cracker, are supposed to be so good that you'd do anything to get a taste. The Delite-o-Matic is a vending machine that will reward you with a free pack of Delites for performing certain challenges. The challenge starts with participants needing to press the machine's button 100 times to redeem a pack, the next challenge is to press the button 200 times, and it grows (and gets wackier) from there. It's hilarious watching how far people will go to get their hands on some of these snacks!
Labels:
adelaide,
ambient,
australia,
clemenger bbdo,
crackers,
delite,
delite-o-matic,
fantastic,
vending machine
Subscribe to:
Posts (Atom)