Gives 'hitting the bottle' a whole new meaning
Kiwis and tourists alike were shocked to find that a small van had crashed into a notable New Zealand landmark, the big L&P bottle, on the weekend. But it wasn't any old van… it was a van belonging to a New Zealand chocolate company, Whittaker's. Coincidence? Well, we now know it was "the accident New Zealand has been waiting for", but it sure caused a fuss on social media sites as well as appearing in the national news.
Labels:
2013,
chocolate,
coca cola,
collision,
delivery,
July,
L&P,
new zealand,
stunt,
van,
Whittaker's
Enjoy more films like this
Fitted with two cameras on the front bumper, one on the rear bumper and a camera under each side mirror, the Land Rover Discovery 4 is equipped to help motorists navigate almost any terrain… and create some pretty cool flicks. To promote the 360 degree camera system, two TV spots show 'films' that have been captured using these cameras.
Labels:
360 degree cameras,
ad of the month,
crocodile,
discovery 4,
dung beetles,
land rover,
tvc
Advertisement written in 'dog' gets tongues wagging
With over half a million dogs in New Zealand, it's important that our fellow canines voice their opinions on the 'big issues'. So when reports came out about vets suggesting we 'ditch the stick' in games of fetch for fear of serious injury, dogs certainly made sure they got a word in!
Labels:
article,
beneful,
canines,
dog,
faux article,
new zealand herald,
pet food
Sovereign's part in Fieldays 2013
Seen as a window into one of the most innovative agricultural economies in the world, the New Zealand National Agricultural Fieldays event is kind of a big deal. It's been communicating with the rural community for over 45 years, and this year we assisted Sovereign in getting their message across effectively. The 2013 event saw over 125,000 visitors attending, so it was crucial that the exhibit opened up the communication channels to everyone that walked past.
Labels:
2013,
agriculture,
design,
farm shed,
fieldays,
insurance,
new zealand,
rural,
sovereign
Heart Foundation are in the finals!
Now in their 22nd year, the TVNZ Marketing Awards celebrate everything that makes marketing great, focusing solely on the business benefits of strong marketing strategies. We're excited to announce that the Heart Foundation has made it into the finals (again!) for an outstanding 2013 Heart Week that we can all be proud of. Well done, Heart Foundation!
Labels:
2013,
90 minutes,
annual appeal,
finalist,
heart foundation,
heart week,
marketing awards,
new zealand,
tenfold creative,
tvnz
Face to face with drink-driving consequences
Prepare to be spooked. London's Department for Transport's THINK! campaign has released a new clip that aims to scare the crap out of potential offenders… and it works. The video entitled #PubLooShocker features 'unsuspecting' drinkers going to the bathroom in a bar. As they wash their hands, a bloody head is propelled into the back of the mirror, bringing the drinkers face to face with a very haunting image… an image one might be confronted with if someone came through windscreen. Check it out below.
Labels:
#PubLooShocker,
accident,
bar,
bathroom,
drink-driving,
THINK!,
video
A smarter use for smarter billboards
These IBM billboards are not billboards at all. Rather, they become part of the environment… ads that garner our attention by being useful as we go about our day. Created to promote IBM's Smarter Cities initiative, these billboards can be used as a shelter from the rain, a bench or a ramp. "We were looking for an idea that reached regular citizens as well as city leaders," says Susan Westre, the Executive Creative Director at IBM. "That's how outdoor became the medium."
Labels:
ambient,
billboard,
IBM,
outdoor,
smart ideas,
Smarter Cities
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