The proof is in the purchase

How many times have you been disappointed in the performance of product, despite all the promises the packaging made? Well, this neat idea ensures the buyer that their product does what it says it will. Custom made vending machines containing Corelle chip-resistant dinnerware show purchasers that when they say their product will never chip, they really mean it.

Your mum hates this game

It isn't every day that companies try to promote their product as completely and utterly horrid. However, that's exactly the route EA Games went down for their videogame "Dead Space 2". Over 200 American mothers were filmed reviewing the game's most violent and crude scenes, their passionate opinions making up the game's final advertisement. Why? Because "a mum's disapproval has always been an accurate barometer of what's cool". 

When it rains, it pours (and sells you stuff)

It's raining, it's pouring, most ads are mighty boring. In a world where we are exposed to hundreds of messages each day, advertisers have been scrambling to find new ways of getting through to their desensitized audiences. Once upon a time in the golden age of American television, an ad on one of the three major networks could captivate 70 percent of its watchers. But in a new media landscape where consumers are more in control of their media consumption than ever before, it's little ads like this one for the Sea Life Aquarium in Scheveningen, Holland that can break out and connect with people once again.

Getting in sync with the latest beats

It's important to be aware of your heart health... though this is a concern that many 20–35 year olds think they can, well, be concerned about later. Yayasan Jantung Indonesia (the Indonesian Heart Foundation) found a way to communicate with this active age, putting their message into the songs of popular musicians and adding a personal twist. Free concerts and CDs, anyone?

King Kong's trek to his new home

Santa Monica beach in Los Angeles is a popular destination for all kinds of tourists… from shoppers, to surfers, to giant apes. Yep, you heard right, even King Kong has had a stroll along this famous shore. But he wasn't there to stay – he was just making his way to his new home at Universal Studios Hollywood.

The breakfast message with crunch

When Danone wanted to remind mothers across Brazil that their Actimel product was a healthy choice for children everyday, they made sure that a prompt to consume the product was present at breakfast time… by turning bread into toasted branding.

Face recognition software will help you find 'the one'

There's a perfect dog for everyone. Well, that's what Pedigree think, and to help you find your perfect doggy match they've launched the new 'Doggleganger' website. While the notion of dogs looking like their owners is a topic that's often talked or joked about, the idea behind Doggleganger is that you can find a dog that already looks like you – and better yet, they are dogs from shelters that are needing a new home.