Your mum hates this game

It isn't every day that companies try to promote their product as completely and utterly horrid. However, that's exactly the route EA Games went down for their videogame "Dead Space 2". Over 200 American mothers were filmed reviewing the game's most violent and crude scenes, their passionate opinions making up the game's final advertisement. Why? Because "a mum's disapproval has always been an accurate barometer of what's cool". 

Based on this notion (and the reaction of the mother's), this game must be pretty darn awesome. "I think it'll make a person go insane," one of the mothers exclaims about the game, which is part of the survival/horror genre intended for mature audiences. "It's revolting. It's violent. It's everything you love in a game," the ad declares. "Your mom's going to hate it."

The Green Room Verdict: The ad certainly gets points for being unique, and it's definitely amusing to watch. However, this ad appeals to the 12 year old in us rather than a 'mature' audience, which is what the game is aimed at. If this is intentional, then EA Games better be careful – the endless debate on young persons exposure to violence in videogames will not be helped by this promotion.