When Supor wanted to build awareness of their non-stick pan range in Shanghai, they realized the need to stand out (or in this case, fly out) amongst an already crowded marketplace. Well, Supor stood out alright. A giant wok was constructed outside shopping malls, complete with a ramp that in-line skaters dressed as food flew up and down on… much to the delight of onlookers.
Dressed as prawns, pork, eggs, carrots and fish, the skaters created enough of a spectacle to see a rise in Supor pan sales of 20 percent. And if that wasn't enough proof of the campaigns spectacular success, the fact that they won two Lions at Cannes and a Silver Pencil at the One Show Awards would be.
Dressed as prawns, pork, eggs, carrots and fish, the skaters created enough of a spectacle to see a rise in Supor pan sales of 20 percent. And if that wasn't enough proof of the campaigns spectacular success, the fact that they won two Lions at Cannes and a Silver Pencil at the One Show Awards would be.
Hungry for look at the campaign in action? You can check it out below:
The Green Room Verdict: The wok is an essential item in Asian kitchens, so Supors extreme portrayal of their non-stick range needed to do an awesome job in gaining recognition – which it did. Positioning the event outside shopping malls encouraged audiences to purchase the product while the experience was fresh in their minds.
The Green Room Verdict: The wok is an essential item in Asian kitchens, so Supors extreme portrayal of their non-stick range needed to do an awesome job in gaining recognition – which it did. Positioning the event outside shopping malls encouraged audiences to purchase the product while the experience was fresh in their minds.
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